Conclusion of the Fort Collins logo affair

Fort Collins logos Colorado (updated below)
The Peter Principle strikes again (or a variation of it): Kevin Duggan and Kevin Darst (02-July-08), Tweaked logo gets nod, Coloradoan [Fort Collins, Colorado], pages A1-A2 and online at coloradoan.com (accessed 02-Jul-08).


City Manager Darin Atteberry has personally selected a variation on the original North Star design to be the new city logo of Fort Collins.

North Star's "winning" design and its two challengers are reproduced to the left. The original Fort Collins logo (left, top) is the strongest logo based on sentiment and the representation of community identity. The Linden logo (left, middle) is the strongest logo based on logo design standards (numbingly unexceptional as the Linden design, itself, might be). The North Star logo (left, bottom) is the strongest logo based on political considerations and the budgetary funds already invested in it (a persuasive combination).

North Star has sucessfully saddled yet another city with a shitty logo.


UPDATE, Saturday, August 16, 2008: Don't believe me that the North Star logo sucks? Check out the Fort Collins city website, where the North Star logo has been positioned at the bottom-left of every page. Doesn't do the work it needs to do, does it?

Have a look at my coverage of the Fort Collins logo affair.

Posted by 3Dsound at Wednesday, July 02, 2008 7:51 AM
Categories: graphic design,North Star Destination Strategies,Colorado,Darin Atteberry,Coloradoan,Fort Collins,marketing
 

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